Which brands do we work with and why?
We only work with responsible fashion brands making quality clothes made to last, and with a proven record of being in the forefront of sustainability. And still strive to become even more sustainable. We go through four criteria below with all brands in our brand list.
1. Materials:
At least 75% of textile items are made from more sustainable materials, such as organic cotton, tencel, linen, recycled materials or dead stock materials. Or, if the durability / longevity of the garments is otherwise especially high, at least 50% from such materials.
2. Production processes:
At least 75% of collections are made in countries with low risk working conditions (such as EU) or in factories that have a certification including requirements for working conditions (such as GOTS, fair trade or living wage programs).
3. Animal welfare:
We believe that the lives of animals should be respected. We don’t accept any brands that use animal produce unless it comes naturally from them such as mulesing free wool.
4. Overall commitment to sustainability:
All the brands we accept have a clear commitment to become even more sustainable. They prove this with their sustainability strategies and reports. We monitor this development and are in constant contact with these brands.
SOME OF Our Partner Brands
At the moment there are about 30 responsible fashion brands in the Nordic countries using the Ninyes system and making it easy for their customers to recycle.
Here are some of them:
mini a ture
From: Denmark
MINI A TURE dresses children aged 0-12 years in high-performance and comfortable outerwear inspiring them to outdoor adventures, regardless of the season and the weather.
The company was founded in Copenhagen in 2002, and the outerwear is the result of more than 20 years of true craftmanship, free from any identified harmful substances or endocrine disruptors and is made from certified and almost only recycled materials.
MINI A TURE believes in the value of pre-loved items and aim to reduce waste by extending the life of the outerwear. With an uncompromising approach to functionality and quality, MINI A TURE outerwear is made to last and to be passed on from child to child.
With the MINI A TURE x NINYES cooperation you can contribute to a more conscious and responsible way of buying and using children’s outerwear.
Today, MINI A TURE is proud to be a B Corp™ certified, GRS certified, GOTS certified, and OEKO-TEX® certified.
Read more at: miniature.com/pages/ninyes-x-mini-a-ture-re-loved
Papu
From: Finland
Papu was established in 2012 , with collections around stories and illustrations. Papu started originally a a kidswear brand, but the focus has shifted to women’s wear.
https://papudesign.com/
Papu x Ninyes collaboration and Papu Second hand is part of Papu’s strong sustainability message. The feedback from Papu customers has been generous.
“Voi kiitos niin paljon teille, teidän kanssa kaikki on sellaista lämmintä, iloista & sutjakkaa”
”Oh thanks so much to you, everything with you is so warm, happy and swift”
“Ihan huippuidea!”
”This is a top idea!”
“Loistavaa ja nopeaa palvelua, kiitos!”
“Excellent and quick service, thanks!”
- CUSTOMER COMMENTS
VARG
From: Sweden | Made in: Portugal, Lithuania, China and Sweden
Varg is born out of longing for the authentic Scandinavian emotion. Yearning for functional clothes for the adventures of life. Careful and respectful of our environment. The mix between the rugged sporty and clearly Scandinavian design makes Varg unique.
Mainio
From: Finland
Mainio is a brand in the forefront of sustainable kids wear. It is the only clothing brand in Finland to have achieved GOTS certification for all of its operations.
Mainio was the first pilot brand for Ninyes, and our collaboration has continued since then. In April 2022, we launched a secondhand product feed on Mainio website - it is now possible to see both new and secondhand clothes on Mainio online store.
“We want to be as sustainable as possible - at every step of a garment’s life cycle. About a year ago, we partnered with Ninyes Inc to offer our customers an easy, fast, and sustainable way to recycle clothes when their kids have grown into bigger adventures.
The best part for our recycling customers is how easy and fast the process is. Customers receive their gift card in about one to two weeks of sending their items in.”
– JENNI HIETA, MAINIO CLOTHING
globe hope
From: Finland
Globe Hope is a pioneer in recycling textiles, was established in 2003 by a Finnish designer Seija Lukkala, with the idea of creating timeless design products out of textile waste. The company’s values are based on ethical, sustainable, and fair actions. The main objective at Globe Hope is to offer consumers a sustainable alternative that does not require the use of new materials.
Approximately 96 % of Globe Hope’s products are made from recycled and surplus materials such as recycled cotton, recycled polyester and surplus leather. The company also utilizes used car seatbelts, advertising banners, sails, and disposable event carpets. Globe Hope cherishes long and stable supplier relations, and most of the production is located in EU countries such as Lithuania, Estonia and Finland. The clothes are mainly manufactured in Bangladesh under controlled conditions.
MYSSY
From: Finland
Myssyfarmi is a farm-based design company from Pöytyä, Finland. Every Myssy is knitted by a real Myssy Grandma in Pöytyä. Myssyfarmi gets their unique hand-dyed yarn from a local herd of Finnsheep. Everything is organic and original in our farm and nothing is cool in Pöytyä. Except when winter hits these parts.
Finnsheep wool. All of Myssyfarmi garments are made from Finnsheep wool, produced in conjunction with Myssyfarmi's responsible partners. Similar in softness to Merino, the fiber's overlapping scales point inward making the yarn particularly soft, and in our opinion, there is no finer wool in the world!
Myssyfarmi yarns are spun at their home turf in Finland in the few remaining spinning mills as well as hand-dyed at their farm. The delicate process preserves the wool’s natural grease, lanolin, which makes our products naturally water and dirt resistant.