bringing sustainable GROWTH TO FASHION BRANDS

Ninyes believes (actually, knows) that all fashion and lifestyle brands can grow by adding a new revenue stream from resale and second hand.
We connect these brands to the ever growing second hand market by offering a managed resale system for responsible fashion brands.

Our Resale-as-a-Service model is a professional, turnkey solution containing:

  • A buy-back system for the brand’s second hand clothes and related accessories.

  • Logistics, control, handling, warehousing, selling and marketing the second hand items.

  • A voucher / store credit for the customers to your online store for each returned and approved garment.

  • A fully integrated sales system for the brand’s pre-loved items in the brand’s online and offline sales channels.

  • Recycling functions already inline with the up-coming EU Waste Directive for fashion brands.

  • Data and analytics to further develop the resale business.

As a business case, the solution offers:

  1. A strong message about a developing sustainability strategy and a new sustainability function.

  2. New income from the rapidly emerging second hand market.

  3. New sales via the resale vouchers.

  4. More visibility from the resale program.

  5. Taking part in building a bigger and a more professional second hand market and inspiring customers to recycle.

  6. No need for additional resources nor major investments - Ninyes offers a full turnkey solution

Ninyes Resale System is the most advanced system in the European market offering both a multi-market and a multi sales-channel solution where pre-loved items can be collected from all the EU markets and then re-sold in the brand’s online and offline sales channels but also on Ninyes.com and local third party sales channels. It is also a fully branded / white label solution when required.

For us Ninyes was the best solution for resale. Really easy to integrate to our systems, no real set-up costs and super service ever since the beginning. A strong recommendation.
— Essi Pailinna-Bertel, Kaiko Clothing
 

And That’s Not All

The Ninyes Resale-as-a-Service model is tried and tested and has been running since early 2021. It includes all the features needed for running a modern and beneficial second hand business alongside with the new clothes.

WHAT YOU GET:

  • A full, turn-key secondhand business model

  • Logistics, warehousing and handling of the secondhand clothes

  • Marketing, selling and shipping of the secondhand clothes

  • Customer service for your secondhand “department”

  • Handling of returns

…and more.

Consumers agree they will engage more with brands that offer resale

43% say that they are more likely to shop with a brand that lets them trade in old clothes for brand credit

34% say they are more likely to shop with a brand that offers 2nd hand clothing alongside new.

32% say that they are more likely to view a brand as high quality if the brand sells both 2nd hand and new clothes.

Source: GlobalData / ThredUP 2021


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Interested? Please learn more by getting in touch with mikko or fill out the form below.

 
 

OUR VISION:

”Every quality, responsibly made garment to be worn, re-worn, re-used and re-cycled until there’s nothing left of it to be used anymore.”

 
 
 
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some of Our Resale Partner Brands

Ninyes only works with 30+ brands we personally know and that only make quality clothes which last longer. Most importantly, these brands have a proven record of being in the forefront of sustainability and still strive to become even more sustainable. We especially look for five criteria with our partner brands. Learn more.